IAI3 GARY DESSLER3 SEKARAN, UMA3 MACHFOEDZ, MAS'UD2 BARIDWAN, ZAKI2 AGOES, SUKRISNO2 DHARMMESTA, BASU SWASTHA1 ZAMZAMI, FAIZ1 MUHAMAD1 RUSDIANA1 MANULLANG1 SWASTHA , BASU1 GAFFIKIN, MICHAEL GAFFIKIN1 Hamalik, Oemar1 TUNGGAL, AMIN WIDJAJA1 BUTTLE, FRANCIS1 PHILIP KOTLER1 ANGELA CATANZARO1 ADOLPH MATZ ; MILTON1 COOPER, DONALD R.1